Redesigning The Supply Chain Organization for Omnichannels:
Why Is This So Challenging?

As Supply Chain Management (SCM) continues to expand in its understanding, its impacts on stakeholder value, and its role in the business and operational strategies of each company, the question of the most effective organizational design has risen to the executive suite along with the awareness of its growing influence. This paper provides you with needed guidelines for SCM organizational redesigns. When a redesign is done correctly, factoring in all pieces of the puzzle and answering the correct questions, an organization can enable change, and in fact, produce greater profitability from all channels.